On a private mountain in the backcountry of Colorado resides Thunderstruck Adventures, the premier snowmobile and atv outfitter in Steamboat Springs. When their founder and former professional snowmobiler, Clay Hockel, saw a need to shift their marketing efforts towards explosive growth, they reached out to us here at AAMP Agency.
Here’s how we transformed their business during the height of the pandemic and continue to use our expertise to leverage their digital efforts to new heights for years to come.
From the start, we had a few uphill battles. Prior to working with AAMP, Thunderstruck Adventures’ website was not fully optimized, nor did they have any substantial presence on social media. Additionally, they were not running any paid advertising, leaving an entire market untapped. However, despite these challenges, they were nothing we could not handle.
Given the unique challenges that Thunderstruck was going through, we knew that a strategic plan was needed to attain the necessary growth they were aiming for. So, we outlined a clear set of goals to keep us on the trail.
Create a High-Ranking & Visually Appealing Website
Include an Optimized booking flow
Strengthen their Digital Ad Campaign
Grow their brand cross multiple platforms
Create a recognizable brand identity
implement paid advertising to convert to bookings
After setting clear intentions on what we’d like to achieve, all there was left to do was execute. Here is what we did in order to take their business to new heights.
Created branding that was consistent across all channels
Developed and executed a strategy to engage with their audience and capitalize on current trends to increase organic reach
Implement a paid social campaign to increase brand awareness and drive conversions
Implemented proper tracking methods
Added eye-catching and engaging content, including video content
Conducting thorough SEO research and on-page optimization
Added Fareharbor booking platform
Here’s a look at the transformations we were able to achieve.
Using eye-catching video ads and an engaging campaign, the 2022/2023 season alone had a return of investment of:
2022/20023 Season Resulted in a return on ad spend
Our solutions not only helped the Thunderstruck team expand their business but also aided in strengthening their brand awareness. Despite the challenges that were faced, we were able to overcome them and help Thunderstruck see true success on and off the trail.
We at Thunderstruck Adventures owe so much of our rapid growth and success to the team over at AAMP Agency. We have had an incredible overall journey working with AAMP on all sides of the marketing/website design side of our business.
Thunderstruck Adventures was founded in the winter of 2019/2020. As we all know, COVID hit hard in the spring of 2020. Our business was shutdown early and the future was so unclear. AAMP was a newer company at this time as well and reached out to us in the summer of 2020. As a newer business, we easily could have made the excuse that we “couldn’t afford” AAMP’s services. The truth was, we probably couldn’t afford them at the time if we looked at it any other way than “how can we afford not to?” and “what are we losing by NOT making this investment?”. While it was scary at first making the commitment and believing that they could really add the value that they claim they could, they went above and beyond our expectations.
The growth over the next two years with having AAMP running our social media, google ads, SEO, and website were tremendous gains. Our business increased revenue by 7x from year #1 without out AAMP to year #2 with AMMP. We then doubled our business revenue from year #2 to year #3. We are so excited that we made the initial investment into AAMP and have continued to stay with them.
The amount of time and 1-2-1 interaction that the team at AAMP put into our website and marketing strategy with us alongside directing them was amazing. We have been complimented time and time again by customers of ours that are in the digital media & website design industry on how incredible and legit we looked when they were googling their options for snowmobile tours. We stood out as the obvious option for them to book with because of how nice of a job AAMP Agency did for us on all digital and marketing sides of our business.
If you are reading this and even considering making AAMP apart of your team and your business, I would strongly suggest you do so if you want to grow and make every ad spend dollar go as far as it possibly can. You will not be disappointed with your investment into AAMP. Ask yourself the same question we did when we first started, “how can we afford not to do this and what is at risk by not hiring AAMP?”. We have grown alongside the growth of AAMP as well. It has been an incredible ride and we are only looking forward to many more fruitful years of growth and business with AAMP Agency.