Wet-N-Wild Watersports, located in Destin, FL, features many rentals and activities. From pontoon boat rentals to parasailing and jet ski tours, all within the vicinity of a tourist hotspot, Crab Island. This client came to AAMP Agency looking for a solution to ballooning ad spend and poor conversions from their current agency. The client had been with his agency for a few years, and year after year, the returns were diminishing. When Wet-N-Wild Watersports became one of our partners, they were only achieving a 1x return on their paid advertising efforts. Knowing that summer was approaching, our experts hit the ground running with implementing effective digital marketing strategies to yield a return that would allow the tour operator to grow.
Here’s how we transformed their business quickly and efficiently before their most profitable season began.
From the start of our partnership, our experts were facing numerous challenges. Before working with AAMP Agency, the Wet-N-Wild Watersports website was not fully optimized, featured a cluttered design, was not mobile-friendly, and did not make online bookings easy for customers. Additionally, their Google Ads and paid social media advertising were not tracking properly, resulting in “messy” and less-than-desirable reporting. However, despite these challenges, they were nothing that the experts at AAMP Agency could not handle.
Given the unique challenges and only 2 months until Wet-N-Wild Watersports’ busiest season, we knew we had to hit the ground running (or should we say water?) and create an effective marketing plan immediately - starting with our paid advertising efforts.
Audit & perform a complete restructuring of all campaigns
Implement accurate tracking measures
Achieve a 3x return on ad spend
Launch a fully custom site with mobile optimization within 60 Days
Create a highly-effective & visually appealing website
Create a seamless design that allows for easy booking
Strengthen their digital advertising campaigns
Having set clear intentions, all we had to do was execute. As a result of what we did, their business reached new heights.
Implement Google Ads campaigns focused on engaging both in-market and out-of-market consumers
Executed multi-step remarketing and top-of-funnel campaigns to engage non-converting site visitors and in-market shoppers
Audit and restructure tracking measures to provide accurate reporting
Closely monitored ad performance and scale efforts to yield a high return on investment
Launched a fully-customized and mobile-optimized website in just 40 days
Conducted thorough SEO research and on-page optimization to retain existing SEO performance
Deliver an intentional and cohesive user experience for customers, leading to a significant increase in online bookings
Here’s a look at the transformations we were able to achieve.
TOTAL RETURN ON AD SPEND
Since the start of our partnership in 2023, Wet-N-Wild Watersports has seen a significant increase in its ROAs, achieving a total of:
After the complete overhaul & implementation of our proven strategies, AAMP Agency yielded an incredible ROAs. When compared to 2022 efforts, this equates to an increase of:
In 2023 alone, we’ve used eye-catching ads & strategic funnels to yield consistent ROAs of over 10x. Because of this, we were able to achieve:
Wet-N-Wild Watersports partnered with AAMP Agency in the spring of 2023, seeking support and a fast turnaround to prepare for the summer. The team at AAMP was up for the challenge, providing a complete restructure of their paid advertising efforts, and began seeing an immediate return, all within just a few short weeks. Not only that but with a goal of a 60-day website build, we pushed hard and launched their new site just 40 days from initial onboarding! Because of our combined efforts, Wet-N-Wild has experienced exponential growth, even during a down year where many other operators struggled and down 30% over the last year.
We at Thunderstruck Adventures owe so much of our rapid growth and success to the team over at AAMP Agency. We have had an incredible overall journey working with AAMP on all sides of the marketing/website design side of our business.
Thunderstruck Adventures was founded in the winter of 2019/2020. As we all know, COVID hit hard in the spring of 2020. Our business was shutdown early and the future was so unclear. AAMP was a newer company at this time as well and reached out to us in the summer of 2020. As a newer business, we easily could have made the excuse that we “couldn’t afford” AAMP’s services. The truth was, we probably couldn’t afford them at the time if we looked at it any other way than “how can we afford not to?” and “what are we losing by NOT making this investment?”. While it was scary at fist making the commitment and believing that they could really add the value that they claim they could, they went above and beyond our expectations.
So upon our initial review, things were all over the place and messy to say the least. It was important we establish a baseline and make sure all the tracking was properly setup for both GA4 as well as call tracking from the start. Upon launch we were gonna have to use the clients existing website as the AAMP site was still going to be in build. We did a complete restructuring of its ad campaigns and strategy to engage both in market and out of market shoppers. We also put together a multi step remarketing and Top Of Funnel campaign to engage non converting site visitors as well as potential shopers in market. And we tracked everything!!. We watched spend and performance of the ads closely as we established a baseline and once we were able to sere the booking start coming in, we were able to start scaling spend the ad spend. At the same time, we made a hard push on our web team to turn around a new mobile optimized website that retained the clients exisiting SEO performance but delivered a much smoother and cohesive shoping experience for site visitors. We launched this new site in record time of only 40 days from onboarding to launch.
Upon the new site going live we were able to double down our efforts on our already well performing campaigns and put some fuel to the fire. In years past the client had been spending $500-1000 a day in google ads and acheiving less than a 3x return on ads. We knew we could deliver much better results with our strategy in place and this new website. And needless to say we crushed it. In 2022, the client spent over 300k in ads to generate 450k in bookings. In 2023 we spent 126k in spend and acheived 834k in revenue generated from ads. And this happened during a down year when other operators were struggling and were down 30% over last year.